​

 

Growing up in London, I was no stranger to the complexities of identity, race, and culture. As a white rapper from an urban background, I found myself navigating a world full of assumptions and misconceptions. My passion for music and storytelling led me to connect with people across diverse backgrounds, but along the way, I also encountered negative judgment based on my accent, my way of speaking, and, ultimately, my identity.

 

For many years, I’ve shared my art and experiences through social media and music. Yet, as I gained more visibility, I found myself facing criticism that felt rooted in ignorance. People would comment on how I “sounded black” or accuse me of “trying to be black.” These types of comments, while hurtful, underscored a larger, deeply ingrained issue: the harmful effects of racial prejudice and stereotyping.

 

But rather than letting these words define me, I saw them as an opportunity — an opportunity to use my voice and platform to spark change. That’s when I decided to create “Racism’s Ain’t Cool”, a movement under my brand, Urban Prophecy. This wasn’t just about merchandise; it was about sending a clear message: Racism has no place in this world. We are all part of one race — the human race.

 

The vision behind this line is simple yet profound: we all share this incredible planet together, and we are all entitled to be respected for who we are. We don’t need to be defined by the color of our skin, our accent, or where we come from. Every person has their own story, their own truth, and we must honor and respect that. In the end, we’re all human, and that common humanity is what should unite us, not divide us.

 

The inspiration for this movement came from my personal experiences — not just in the public eye but in my private life as well. For the first time, I experienced racism from someone I cared about. An ex-partner, who I thought I could trust, called me “white trash” because of my race. It was a painful moment, but it also sparked something inside me. It was this experience that drove me to create “Racism’s Ain’t Cool” and share this message with the world.

 

I realized that while racism may stem from ignorance, it’s in our hands to fight it with awareness, compassion, and respect. It’s time we break down the walls of division and truly embrace the diversity that makes us stronger. We all have something valuable to contribute, and no one should be made to feel less than because of who they are.

 

Through “Racism’s Ain’t Cool”, I’m not just offering a product — I’m offering an invitation to be part of a movement. A movement that stands for respect, equality, and the undeniable truth that we are all one. When you wear this message, you’re not just supporting a brand; you’re standing for something bigger. You’re standing for unity in a world that desperately needs it.

 

We are all connected by the same human experience, and it’s time we treat each other with the dignity and respect that we all deserve. Let’s show the world that love, understanding, and respect are the true powers that can change the narrative.

 

Together, we can rewrite the story. Together, we can make sure racism is no longer part of our future. Thank you for being part of this journey and for standing with us in the fight for equality and respect.